***Please make sure to do your research and consult a professional. I am not a professional and content is intended to be used and must be used for informational purposes only.****
The reasons I have bought Ford are several. One it is the one company that didn't take bailout money, which meant it had more on the line to succeed.
The main reason however, was F's consistent dividend. This drives revenue and a rate of return that is a much higher rate than a savings account. I also like stocks that offer consistent dividends with good yields as it generally protects the floor on its price. This is because, if the company is viewed as a good company, once the yield gets high due to the stock price dropping, buyers will jump in to take advantage of that high yield. Thus stopping the decline of the stock price. Many investors look for these high yielding companies during a downturn but remember to buy best of bread companies.
A few things to be mindful of using the strategy of a high yield is that it could be a sign of bad times and to remember that dividends are not guaranteed. Before you buy a high yield stock make sure you understand how the stock got there and where the company might be heading.


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