***Please make sure to do your research and consult a professional. I am not a professional and content is intended to be used and must be used for informational purposes only.****
Apple Inc is an interesting ownership for me. It starts with wanting to own one of the big tech companies for years but never buying in. The "big four", or"big 5" (aka FAAMG) depending on who you talk to, are Facebook, Apple, Amazon, Microsoft (or Netflix for FAANG), and Google (Alphabet) . Although they all operate in different arenas they are all ultimately tech companies. I have always passed on the opportunity to put these stocks in my portfolio for various reason often because they were too expensive for my taste. They sell at a high PE and I was not willing to pay so much money for one stock. But in actually I should have bought as I would have made a fortune on them.
Which brings me to how I have come to own Apple shares. As a consumer, I have had a back and forth relationship with Apple and Google's Android devices. Lately I have taken more to the Google/Samsung side (I am writing this on a Samsung Chromebook). I like to stick to stocks I am a consumer of since I tend to better understand the company, customers, products, and brand.
However, in this case I went with Apple over Google stock. It goes back to the same reason why I was always hesitant to buying into these stocks and is relevant to today, perceived value in the price. Apple had a 7 for 1 stock split when the stock was at about $700. It was my chance to get in at price I could afford. Now it is back to the Mid $400's and about to have another split (4 for 1).
When a company splits its stock it is simply increasing the number of shares in a company which in effect lowers the market price per share but IT DOES NOT CHANGE THE COMPANY'S MARKET VALUE. This is why I earlier stated perceived value.
If doing this doesn't increase the actual value of the company why do it? Why is Tesla doing a split as well? Typically this done to make a single share more affordable to smaller investors. It is also a positive sign about how the company feels about its outlook on its stock.
To me this signals another possible trend, the importance of smaller and individual investors. These two tech companies feel that making their stock available to the everyday investor maybe a telling story. As more individuals are now investing on their own due to apps like Robin Hood and zero fee trading. (that is us!!). And yes Tesla is a tech company not a car company, it trades like tech not like car companies do but that is another post. It will be interesting to see if other high priced companies follow with splits.
Back to Apple, this may be another opportunity to get in on Apple. However, with many companies offering factional stocks you already had a chance to get it a a lower price point.
I also feel comfortable enough understanding Apple, its products are all over the place and I interact with it as a consumer and with its consumers. Everyone seems to have an Apple product these days, I have an ipad and ipod sitting next to me. Even with Apple hardware sales being softer these days, their innovation starting to slow, government looking at tech giants, and legal issues with the app store, I think they are a buy. I believe in Cook and Apple has been able to increase its revenue in its services division along with its customer base are all positive signs. Apple also has ALOT of cash on hand (about $200 B).
I think owning stock in FAAMG (FAANG) stocks is a good idea but I wouldn't buy all of them for diversification purposes. It is possible these stocks could be facing a bubble.
